Campaign Kickoff: Introducing Share MI Roads!

sharemiroads ExperienceTrans4M is proud to introduce our newest campaign, Share MI Roads. In partnership with the League of Michigan Bicyclists (LMB), we have launched the campaign to develop educational resources that will reduce bicyclist injuries and fatalities, foster goodwill between drivers and bicyclists, and create a greater understanding and awareness of the rights and responsibilities that drivers and cyclists need to know to make our roads safe for all users.

“We are really excited for this new campaign and the opportunity to engage Michigan motorists and bicyclists from across the state about roadway safety. The goal is to fill the void in the training roadway users receive about how to safely share the road with one another,” said John Lindenmayer, Advocacy and Policy Director for LMB.

Michigan bicyclists are involved in less than 1% of traffic crashes, yet proportionally they represent a much greater number of fatalities compared to other roadway users. In 2012, there were 20 fatalities from bicycle-vehicle crashes and 1,636 injuries. While Complete Streets policies are creating safer roadways through engineering and planning solutions, more must be done to educate drivers and bicyclists on how to safely interact on the road.

Share MI Roads Person

Share MI Roads focuses on creating positive interactions                             between drivers and bicyclists

The Share MI Roads team is actively building education and outreach resources not just for bicyclists and drivers, but also for driver’s education instructors and law enforcement. Resources range from general skills and tips, essential bicycling knowledge, and rules and regulations relating to bicycling. More are being developed for driver’s education instructors and law enforcement, Lindenmayer said. Team members include transportation experts, bicycling advocates, and state agency representatives. The diversity of the team provides unique perspectives and innovative ideas on how to best educate drivers and bicyclists to safely share the road.

Take-the-Pledge-Email-Banner (1)

In addition to educating yourself through the campaign’s resources, you can make an immediate impact by taking our Share the Road Safety Pledge. It is a great way to show others you are serious about making Michigan’s roads safe for all users, provide input on what you think is the best way to achieve safer roads, and stand with others in your community who want to foster goodwill between drivers and bicyclists.

Visit the Share MI Roads website, educate yourself with the campaign’s resources, and take our Pledge. Check back often for updates and new material as we continue to build the campaign.

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By Jeff Prygoski, Fellow, Transportation for Michigan

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